Don’t be caught up with too many bells and whistles on your website in the beginning when setting up their business online. Features such as fancy analytic tracking or cool looking graphics another other non-customer attracting features. In the beginning these things are not important.
When discussing with a web designer about your website’s sole focus should be dedicated toward bringing you and are a ROI, customer acquisition, traffic generating techniques and getting customers into your business.
What is the purpose of you having a website?
If your small business owner the answer to that question is probably get more customers, correct?
What moves the needle most in your business to reach that goal comes down to getting your business online in front of potential customers, targeted traffic and those seeking your service. Start thinking beyond just having a website.
When marketing your business online having just a website won’t cut it. Having just a website online is like opening up a gas station is like in the most secluded area in the city that no one ever drives near.
Do you think you’ll get business is no one ever sees you?
Stopping at just building a website will get you the same results.
If you’re looking to expand your business online then marketing it is the next step. Marketing helps bring in traffic and visitors to it. I really just want to help educate to any business owner out there looking to expand their business online, make sure who you hire to help you with business thinks beyond just setting you up a website.
How will you get traffic to it? How will customers find you?
Also to help you understand what really matters with your website is not the features it has and can do but the traffic the marketing behind it that bringing the customers. All of those fancy bells and whistles I hear web designers talk about are useless without having customers and visitors landing on your website. If no one ever sees your website or if it never gets traffic all of these features are useless.
So make sure your designer talks about traffic/customer strategies in the beginning in addition to setting up your website before any fancy additional analytics or add-ons.
I help business owners with a growing business (that just don't have the time to do it themselves) expand and reach even more customers online. I help manage, run and systematize their marketing efforts online to help deliver more customers and targeted leads into their business each month.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.